CRM / CISCustomer Information System
CRM – Customer Relationship Management
The Futura customer and address management module is especially tailored to the requirements of a modern CRM system. Futura provides a company-wide customer management system which allows the sales personnel direct contact with the customer at the point of sale and makes subsequent comprehensive evaluation of customer behaviour possible.
Futura establishes a basis for individual bonus systems, which have proven themselves in practice. The program provides various export files with information about sales, customer data, turnover data etc., which can then be used directly, e.g. for transfer to letter shops, to generate gift vouchers with serial numbers or to manage a customer bonus account with “Master customer card” and additional “secondary cards” for family or club members.
Exporting address data in combination with a useful selection of items according to value and quantity data makes efficient mailing campaigns possible.
